Mk 141

---
name: mk-141
description: "Feature Demonstration Creative Planning. Use when you need features and scenes to film or demonstrate; apply this method to the specified inputs and verify the deliverable"
---

# MK-141｜Feature Demonstration Creative Planning

For a regular chat, upload `packs/mk-141.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Features and scenes to film or demonstrate**

Creating a draft from scratch here does not automatically invoke Speak Human TW; when editing an existing draft, read its original instructions only if that proofreading need clearly applies

## Required Inputs

Provide: product, audience hypothesis, evidence, landing page, and placement requirements

## Method Steps

1. Begin the demonstration with Feature/Advantage so the audience understands how the product works or differs from alternatives
2. Follow the demonstration with the Persona's Benefit; avoid filming specifications alone
3. Plan creative dimensions together with placements: square for feeds, vertical for Stories/Reels; do not force one size into every placement

## Calculation and Interpretation

First verify product facts and creative usage rights; check current platform character counts, aspect ratios, and restrictions when producing the creative

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Feature and verified product facts | Use the supplied source, calculation, or explicit unknown |
| 2 | Persona task and benefit | Use the supplied source, calculation, or explicit unknown |
| 3 | Shots and demonstration actions | Use the supplied source, calculation, or explicit unknown |
| 4 | Required product, props, and setting | Use the supplied source, calculation, or explicit unknown |
| 5 | Visible demonstration result and conditions | Use the supplied source, calculation, or explicit unknown |
| 6 | Placement, composition, format, and dimension basis | Use the supplied source, calculation, or explicit unknown |
| 7 | Captions, narration, and audio plan | Use the supplied source, calculation, or explicit unknown |
| 8 | Shots to produce and missing assets | Use the supplied source, calculation, or explicit unknown |
| 9 | Preview and feature fidelity check | Use the supplied source, calculation, or explicit unknown |

## Method Sources

Original file: Meta廣告學程 101 讓AI幫你投出廣告

Source location: FABE

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt retained in the master table:

> Use the GPT-Persona and GPT-FABE copywriting tools to test what the audience wants to hear