Mk 140

---
name: mk-140
description: "Evidence-Led Creative Planning. Use when you need a plan for turning data or demonstrations into creative; apply this method to the specified inputs and verify the deliverable"
---

# MK-140｜Evidence-Led Creative Planning

For a regular chat, upload `packs/mk-140.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **A plan for turning data or demonstrations into creative**

Creating a draft from scratch here does not automatically invoke Speak Human TW; when editing an existing draft, read its original instructions only if that proofreading need clearly applies

## Required Inputs

Provide: product, audience hypothesis, evidence, landing page, and placement requirements

## Method Steps

1. When Evidence is the main creative angle, use only real cases, data, awards, or other verifiable proof
2. Evidence must support the current USP/Benefit; do not pile up unrelated proof to create an impression of trust
3. If evidence is insufficient, use another creative direction; do not generate fake testimonials or effect sizes

## Calculation and Interpretation

First verify product facts and creative usage rights; check current platform character counts, aspect ratios, and restrictions when producing the creative

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Persona and USP or benefit to substantiate | Use the supplied source, calculation, or explicit unknown |
| 2 | Original evidence, source, and conditions | Use the supplied source, calculation, or explicit unknown |
| 3 | Asset permissions and permitted use | Use the supplied source, calculation, or explicit unknown |
| 4 | Visual or chart plan and evidence labeling | Use the supplied source, calculation, or explicit unknown |
| 5 | Demonstration action or data presentation | Use the supplied source, calculation, or explicit unknown |
| 6 | Placement, format, and dimension basis | Use the supplied source, calculation, or explicit unknown |
| 7 | Captions, narration, and directing copy | Use the supplied source, calculation, or explicit unknown |
| 8 | Missing production assets and alternative angle | Use the supplied source, calculation, or explicit unknown |
| 9 | Placement preview and evidence check | Use the supplied source, calculation, or explicit unknown |

## Method Sources

Original file: Meta廣告學程 101 讓AI幫你投出廣告

Source location: FABE

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt retained in the master table:

> Use the GPT-Persona and GPT-FABE copywriting tools to test what the audience wants to hear