Mk 138

---
name: mk-138
description: "Situational Question Opening. Use when you need opening candidates matched to usage occasions; apply this method to the specified inputs and verify the deliverable"
---

# MK-138｜Situational Question Opening

For a regular chat, upload `packs/mk-138.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Opening candidates matched to usage occasions**

Creating a draft from scratch here does not automatically invoke Speak Human TW; when editing an existing draft, read its original instructions only if that proofreading need clearly applies

## Required Inputs

Provide: product, audience hypothesis, evidence, landing page, and placement requirements

## Method Steps

1. Build the opening question around the Who, When, Where, and What situations the Persona actually cares about
2. The question should help the Persona recognize themselves, rather than relying on a generic pain point unrelated to them
3. The product's USP/FABE must address what follows the question; do not ask an attention-grabbing question the product cannot solve

## Calculation and Interpretation

First verify product facts and creative usage rights; check current platform character counts, aspect ratios, and restrictions when producing the creative

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Version | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Communication task | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Core angle | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Body / headline | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Facts and evidence | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | CTA | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Differences from other versions | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 8 | Limitations | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Method Sources

Original file: Meta廣告學程 101 讓AI幫你投出廣告

Source location: FABE

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt retained in the master table:

> Use the GPT-Persona and GPT-FABE copywriting tools to test what the audience wants to hear