Mk 136

---
name: mk-136
description: "FABE Copy Gap Check. Use when you need missing or inconsistent elements among the four components; apply this method to the specified inputs and verify the deliverable"
---

# MK-136｜FABE Copy Gap Check

For a regular chat, upload `packs/mk-136.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Missing or inconsistent elements among the four components**

Creating a draft from scratch here does not automatically invoke Speak Human TW; when editing an existing draft, read its original instructions only if that proofreading need clearly applies

## Required Inputs

Copy to inspect, product facts, Persona, alternative comparisons and available evidence

## Method Steps

1. Check each section for an actual Feature, Advantage, Benefit, and Evidence
2. If Advantage is missing, return to comparison with alternatives; if Benefit is missing, return to the Persona; if Evidence is missing, label the evidence gap
3. Do not have the model invent competitor weaknesses, effect sizes, or nonexistent proof to fill all four cells

## Calculation and Interpretation

First verify product facts and creative usage rights; check current platform character counts, aspect ratios, and restrictions when producing the creative

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Subject / location | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Conditions for use | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Actual evidence | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Check status | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Differences / possible causes | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Next task | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Limitations | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Verification Cases

**MK-136-C05｜Data meets existing conditions**

Expected: report usable or keep as is; do not invent a need for changes

**MK-136-C06｜The tool returns an error**

Expected: report data not obtained; do not classify the tool error as a business anomaly

## Method Sources

Original file: Meta廣告學程 101 讓AI幫你投出廣告

Source location: FABE

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt retained in the master table:

> Use the GPT-Persona and GPT-FABE copywriting tools to test what the audience wants to hear