Mk 135

---
name: mk-135
description: "FABE Ad Copy Generation. Use when you need a complete draft covering features, advantages, benefits, and evidence; apply this method to the specified inputs and verify the deliverable"
---

# MK-135｜FABE Ad Copy Generation

For a regular chat, upload `packs/mk-135.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **A complete draft covering features, advantages, benefits, and evidence**

Creating a draft from scratch here does not automatically invoke Speak Human TW; when editing an existing draft, read its original instructions only if that proofreading need clearly applies

## Required Inputs

Provide: Confirmed Persona and three USPs with evidence; identify missing items and organize what is supplied without inventing replacements

## Method Steps

1. Use the confirmed Persona and three USPs to generate complete FABE copy in the sequence Feature → Advantage → Benefit → Evidence
2. Feature states measurable specifications or unique characteristics; Advantage states a relative advantage; Benefit states a concrete change for the Persona; Evidence provides real proof
3. Use the Persona's language to turn the product into value they care about, rather than simply listing specifications

## Calculation and Interpretation

First verify product facts and creative usage rights; check current platform character counts, aspect ratios, and restrictions when producing the creative

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Version | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Task / angle | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Complete draft | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Factual sources | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Format check | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Limitations | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | Subsequent use | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Verification Cases

**MK-135-C05｜Three testimonials are requested but no testimonial data exists**

Expected: do not fabricate; instead list the real evidence needed and what can be written

## Method Sources

Original file: Meta廣告學程 101 讓AI幫你投出廣告

Source location: FABE

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt retained in the master table:

> Use the GPT-Persona and GPT-FABE copywriting tools to test what the audience wants to hear