Mk 128

---
name: mk-128
description: "Brand Rationale Section. Use when you need supported brand beliefs and commitments; apply this method to the specified inputs and verify the deliverable"
---

# MK-128｜Brand Rationale Section

For a regular chat, upload `packs/mk-128.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Supported brand beliefs and commitments**

A page content check does not replace user behavior data; without performance data, do not assert the cause of declining conversions

## Required Inputs

Provide: product facts, Persona, selling points, authentic evidence, offers, and brand information

## Method Steps

1. In the ninth cell, reintroduce who the brand is, why it made the product, and the real commitments it is willing to make
2. This cell helps potential customers who reach the end remember the brand and its WHY, building a connection between person and brand
3. Do not add founder stories, missions, or commitments that the brand has not supplied

## Calculation and Interpretation

Quotes, numbers, effects, and testimonials require original support; produce page drafts only, without automatic publication

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Original location | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Section task | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Original text / facts | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Gap | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Required changes | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Available evidence | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | CTA / next section | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 8 | Acceptance method | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Method Sources

Original file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Source location: Nine-cell framework

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt retained in the master table:

> Nine-cell framework