Mk 127

---
name: mk-127
description: "Sales Page Offer Comparison. Use when you need a comparison of bundles, prices, and intended users; apply this method to the specified inputs and verify the deliverable"
---

# MK-127｜Sales Page Offer Comparison

For a regular chat, upload `packs/mk-127.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **A comparison of bundles, prices, and intended users**

A page content check does not replace user behavior data; without performance data, do not assert the cause of declining conversions

## Required Inputs

Each actual offer’s contents, price, eligibility/window, product/fulfillment costs, margin definition, purchase entry and audience

## Method Steps

1. In the eighth cell, present current promotions or multiple purchase bundles; the aim is to give people already interested in buying a higher-value option, beyond a single item
2. Present multiple quantities, multi-product bundles, or the month's promotional bundles so consumers can compare and increase average order value
3. Prices and offers must reflect actual purchasable terms, and must be checked against the contribution margin rate

## Calculation and Interpretation

Quotes, numbers, effects, and testimonials require original support; produce page drafts only, without automatic publication

## Required Output Fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Offer name (one row per offer) | Use the supplied source, calculation, or explicit unknown |
| 2 | Contents/quantity | Use the supplied source, calculation, or explicit unknown |
| 3 | Price/eligibility | Use the supplied source, calculation, or explicit unknown |
| 4 | Offer window | Use the supplied source, calculation, or explicit unknown |
| 5 | Product/fulfillment costs | Use the supplied source, calculation, or explicit unknown |
| 6 | Margin definition/calculation | Use the supplied source, calculation, or explicit unknown |
| 7 | Use case/difference | Use the supplied source, calculation, or explicit unknown |
| 8 | Purchase entry | Use the supplied source, calculation, or explicit unknown |
| 9 | Gaps | Use the supplied source, calculation, or explicit unknown |

## Verification Cases

**MK-127-A1 | Three real purchase offers**

Expected: One row for each, preserving price, eligibility, costs and entry, not limited to A/B

## Method Sources

Original file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Source location: Nine-cell framework

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt retained in the master table:

> Nine-cell framework