Mk 125

---
name: mk-125
description: "Everyday Role Section. Use when you need copy showing how the product fits into users' lives; apply this method to the specified inputs and verify the deliverable"
---

# MK-125｜Everyday Role Section

For a regular chat, upload `packs/mk-125.md`; it includes the shared rules, this method, and required references

## Purpose

This Skill delivers: **Copy showing how the product fits into users' lives**

A page content check does not replace user behavior data; without performance data, do not assert the cause of declining conversions

## Required Inputs

Provide: product facts, Persona, selling points, authentic evidence, offers, and brand information

## Method Steps

1. Beyond solving pain points and describing a desirable future, explain the role the product plays in the Persona's life
2. Translate features into everyday value through Who / When / Why Me; speed alone is not a benefit, but being faster than alternatives in a particular situation is
3. Support the role with a real usage context; do not substitute an abstract brand slogan for an everyday role

## Calculation and Interpretation

Quotes, numbers, effects, and testimonials require original support; produce page drafts only, without automatic publication

## Required Output Fields

| Order | Field | How to fill it |
|---:|---|---|
| 1 | Original location | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 2 | Section task | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 3 | Original text / facts | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 4 | Gap | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 5 | Required changes | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 6 | Available evidence | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 7 | CTA / next section | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |
| 8 | Acceptance method | Original evidence, intermediate method result, or explicitly unknown; do not fabricate |

## Method Sources

Original file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Source location: Nine-cell framework

Source basis: Derived from course material

Original URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt retained in the master table:

> Nine-cell framework