Mk 122

---
name: mk-122
description: "Ideal scenarios for a sales page. Use when the task requires post-use scenarios without fabricated experiences. Apply this method to the specified inputs and verify the deliverable"
---

# MK-122 | Ideal scenarios for a sales page

For a regular chat, upload `packs/mk-122.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Post-use scenarios without fabricated experiences**

A content review cannot replace user-behavior data; without performance data, do not assert why conversions declined

## Required inputs

Provide: Original customer usage context, product facts, supported post-use outcomes and conditions; original text when revising

## Method

1. For Personas unsuited to fear-based pain messaging, build section 2 around an ideal future
2. Ask about positive moments, where they happen, time/money saved, improved relationships, and whom the person wants to share them with
3. Ground the ideal scenario in actual product features; do not write generic inspiration unrelated to the product

## Calculations and interpretation

Quotes, numbers, effects, and testimonials need original support; produce only a page draft and do not publish automatically

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Original usage context | Use the supplied source, calculation, or explicit unknown |
| 2 | Known product effect and source | Use the supplied source, calculation, or explicit unknown |
| 3 | Supported post-use outcome | Use the supplied source, calculation, or explicit unknown |
| 4 | Complete scenario draft | Use the supplied source, calculation, or explicit unknown |
| 5 | Timing and conditions | Use the supplied source, calculation, or explicit unknown |
| 6 | Removed inventions or unknowns | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-122-A1 | Only space-saving specifications, no time evidence**

Expected: Draft the supported space scenario without inventing time savings

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Nine-section framework

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Nine-section structure