Mk 121

---
name: mk-121
description: "Pain-point opening for a sales page. Use when the task requires an opening grounded in original customer needs. Apply this method to the specified inputs and verify the deliverable"
---

# MK-121 | Pain-point opening for a sales page

For a regular chat, upload `packs/mk-121.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **An opening grounded in original customer needs**

A content review cannot replace user-behavior data; without performance data, do not assert why conversions declined

## Required inputs

Provide: Original customer need or wording, audience, product facts and evidence; the existing opening when revising

## Method

1. In section 2 of the nine-section framework, use Problem/Implication logic to help the Persona recognize their pain points, obstacles, and costs
2. Develop pain points around time, money, relationships, shortcomings in existing solutions, or competitor shortcomings
3. Not every product needs fear-based amplification of pain. If a positive future better fits the Persona, use an ideal scenario instead

## Calculations and interpretation

Quotes, numbers, effects, and testimonials need original support; produce only a page draft and do not publish automatically

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Original customer need and source | Use the supplied source, calculation, or explicit unknown |
| 2 | Audience and context | Use the supplied source, calculation, or explicit unknown |
| 3 | Supported product facts | Use the supplied source, calculation, or explicit unknown |
| 4 | Complete opening draft | Use the supplied source, calculation, or explicit unknown |
| 5 | Connection to the need | Use the supplied source, calculation, or explicit unknown |
| 6 | Facts to confirm | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-121-A1 | Customer asks about cost; only pricing facts exist**

Expected: Address cost in the opening without invented experience

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Nine-section framework

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Nine-section structure