Mk 120

---
name: mk-120
description: "One-sentence sales-page positioning. Use when the task requires a clear answer to who the product is for and what it solves. Apply this method to the specified inputs and verify the deliverable"
---

# MK-120 | One-sentence sales-page positioning

For a regular chat, upload `packs/mk-120.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **A clear answer to who the product is for and what it solves**

A content review cannot replace user-behavior data; without performance data, do not assert why conversions declined

## Required inputs

Provide: Product facts, Persona, selling points, real evidence, offers, and brand information

## Method

1. Use one-sentence positioning in the first section of the nine-section framework, speaking first to the situation and value proposition the Persona cares about
2. The product may or may not appear; the point is to make viewers feel the page speaks to their own situation
3. Find positioning through scenario elements such as When, Where, What, Who, and Why/Why Me; prioritize value over price

## Calculations and interpretation

Quotes, numbers, effects, and testimonials need original support; produce only a page draft and do not publish automatically

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Version | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Task/angle | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Complete draft | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Fact sources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Format checks | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Limitations | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Subsequent use | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-120-C05 | Three testimonials are requested, but no testimonial material is supplied**

Expected: Do not fabricate them; list the real evidence needed and the scope that can be written

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Nine-section framework

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Nine-section structure