Mk 119

---
name: mk-119
description: "Campaign performance review. Use when the task requires revenue, profit, contact-list, and repeat-purchase results. Apply this method to the specified inputs and verify the deliverable"
---

# MK-119 | Campaign performance review

For a regular chat, upload `packs/mk-119.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Revenue, profit, contact-list, and repeat-purchase results**

Do not fabricate discounts, gift inventory, countdown deadlines, limited quantities, or testimonials

## Required inputs


Available raw records: original campaign goals, audiences and UTMs, dated spend, valid orders, refunds, costs, and comparable campaigns

## Method Steps

1. Retain objectives, audiences, UTMs, schedules, spend, valid orders, and refunds by campaign. Compare equal stages, observation lengths, and revenue definitions; separate pending conversions or refunds
2. Sales objectives use valid buyers/orders and actual contribution; list objectives use qualified, serviceable contacts and their cost; awareness objectives use the original reach task. High revenue per session does not substitute for every objective
3. Mature results meeting the objective with affordable costs and fulfillment support reuse. A missed objective with a located destination, eligibility, or cost problem supports changing that part. Mature costs beyond the limit with no supported improvement support stopping that offer
4. Describe concurrent price, campaign, or source-mix changes separately. Without a comparable control, report observed results rather than calling a before/after difference incremental impact
5. Replace the reuse or stop recommendation when recovered orders, refunds, or costs change the result. Without an objective, deliver known costs and outcomes and request only the original target needed for the choice

## Calculation and Interpretation

Session value = net revenue / sessions within the same scope. Campaign contribution = valid-order net revenue − product/variable fulfillment costs − campaign and acquisition costs, without double-counting discounts. Deduplicate orders across channels

Check example (hypothetical): an objective of at least 5,000 contribution and a mature estimate of 8,000 support reuse. Refund adjustments reduce contribution to 2,000; withdraw the target-met recommendation and examine the returned items and repairable causes

Decision rules authored by ThinkWithBlack, 2026-10-14; original course sources remain below

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Campaign goal and observation period | Use the supplied source, calculation, or explicit unknown |
| 2 | Valid orders and net revenue | Use the supplied source, calculation, or explicit unknown |
| 3 | Cost and contribution calculation | Use the supplied source, calculation, or explicit unknown |
| 4 | Leads and mature repeat-purchase results | Use the supplied source, calculation, or explicit unknown |
| 5 | Comparable baseline | Use the supplied source, calculation, or explicit unknown |
| 6 | Promotion, refund and other confounders | Use the supplied source, calculation, or explicit unknown |
| 7 | Continue, revise or stop | Use the supplied source, calculation, or explicit unknown |
| 8 | Revision conditions | Use the supplied source, calculation, or explicit unknown |

## Method sources

Source file: 營業額提升主要關鍵（三）從數據來提升 ROI 的策略

Location: Campaign

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1lwpCxF1cMgaK7Gnvngw8NzytDLYD8MK-p91g8dwSytU/edit

English translation of source excerpt:

> Campaign*