Mk 116

---
name: mk-116
description: "Campaign contact-list building design. Use when the task requires participation and subscription paths that clearly disclose their purpose. Apply this method to the specified inputs and verify the deliverable"
---

# MK-116 | Campaign contact-list building design

For a regular chat, upload `packs/mk-116.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Participation and subscription paths that clearly disclose their purpose**

Do not fabricate discounts, gift inventory, countdown deadlines, limited quantities, or testimonials

## Required inputs

Campaign goal, product/conditions, current form or joining flow, collected fields, purpose/disclosure, follow-up channels and contact eligibility

## Method

1. State which data the campaign collects and whether it supports participation or specified future contact; check existing campaign rules and disclosures
2. Define valid participation/subscription and eligibility from the actual flow; preserve an explicit choice and non-opt-in path where joining requires that choice
3. Map required fields, collection timing, purpose and contact eligibility; mark lists with missing purpose/eligibility evidence as pending
4. Deliver form/joining copy, follow-up messages and flow checks; a view or click alone is not subscription consent

## Calculations and interpretation

Check gross margin and stacked offers; time limits, inventory, and benefits must be real, with no promise of guaranteed results

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Collected fields/timing | Use the supplied source, calculation, or explicit unknown |
| 2 | Immediate/future purposes | Use the supplied source, calculation, or explicit unknown |
| 3 | Actual disclosure copy | Use the supplied source, calculation, or explicit unknown |
| 4 | Participation/subscription eligibility | Use the supplied source, calculation, or explicit unknown |
| 5 | Joining choice/non-opt-in path | Use the supplied source, calculation, or explicit unknown |
| 6 | Valid action/measurement | Use the supplied source, calculation, or explicit unknown |
| 7 | Follow-up message | Use the supplied source, calculation, or explicit unknown |
| 8 | Missing information/checks | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-116-A1 | Only a campaign-page click, no subscription choice**

Expected: Do not classify as subscription consent; draft disclosure/choice flow

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Campaign

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Consider consumers with active needs each month and bring campaign traffic to the campaign page for prompt conversion