Mk 115

---
name: mk-115
description: "Phasing the campaign budget. Use when the task requires objectives and budget assumptions for each phase. Apply this method to the specified inputs and verify the deliverable"
---

# MK-115 | Phasing the campaign budget

For a regular chat, upload `packs/mk-115.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Objectives and budget assumptions for each phase**

Do not fabricate discounts, gift inventory, countdown deadlines, limited quantities, or testimonials

## Required inputs


Available raw records: total and committed budget, phase dates, available contacts, product contribution, fulfillment capacity, and observed unit costs

## Method Steps

1. List dates, tasks, committed costs, fulfillable orders, and eligible contacts for warm-up, opening, middle, closing, and repeat purchase. Subtract fixed commitments before allocating flexible funds
2. Budget a contact-acquisition test when eligible, contactable prospects are missing and enough time remains to use them. If there is no destination page or no time to serve those contacts, prepare the destination or retain the funds
3. Estimate campaign spend from acceptable acquisition costs, inventory, and evidence of reachable demand. Opening days alone do not justify concentrating spend. Closing requires a real deadline, fulfillable offer, and remaining eligible audience
4. Allocate repeat-purchase funds to eligible buyers reaching an observed usage or repurchase window. Postpone that phase if buyers are not due or no suitable product exists
5. Transfer only uncommitted funds, and only to a phase with additional capacity and cost evidence. Reduce allocation when demand or supply falls. If cost is missing, request the latest spend and valid outcomes for the same task while retaining the supported schedule

## Calculation and Interpretation

Estimated phase spend = planned additional valid outcomes × supported unit cost. Total allocation must fit the budget after reserves, and orders must fit fulfillment capacity. Document sources and scenario ranges; do not assume unit cost remains constant as spend grows. The course's 4% warm-up, 20% final-days, and 1% repeat-purchase figures are reference rhythms

Check example (hypothetical): 20,000 available, a 400 acquisition-cost scenario, and capacity for 30 orders support an initial allocation of at most 12,000. Capacity falling to ten orders reduces it to at most 4,000; retain the rest or allocate it to another phase with capacity

Decision rules authored by ThinkWithBlack, 2026-10-14; original course sources remain below

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Phase and dates | Use the supplied source, calculation, or explicit unknown |
| 2 | Phase task | Use the supplied source, calculation, or explicit unknown |
| 3 | Total, committed and adjustable budget | Use the supplied source, calculation, or explicit unknown |
| 4 | Unit cost source | Use the supplied source, calculation, or explicit unknown |
| 5 | Allocation and calculation | Use the supplied source, calculation, or explicit unknown |
| 6 | Fulfillment ceiling | Use the supplied source, calculation, or explicit unknown |
| 7 | Reserve and reallocation conditions | Use the supplied source, calculation, or explicit unknown |

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Campaign

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Consider consumers with active needs each month and bring campaign traffic to the campaign page for prompt conversion