Mk 114

---
name: mk-114
description: "Matching campaign messages to customer groups. Use when the task requires main messages for different customer groups in the same campaign. Apply this method to the specified inputs and verify the deliverable"
---

# MK-114 | Matching campaign messages to customer groups

For a regular chat, upload `packs/mk-114.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Main messages for different customer groups in the same campaign**

Do not fabricate discounts, gift inventory, countdown deadlines, limited quantities, or testimonials

## Required inputs

Provide: Actual monthly needs, audience and Persona pain points/desires, confirmed USP and evidence, first/repeat purchase objective, actual offer conditions

## Method

1. Combine the month's essential demand, Persona pain points/desires, and product USPs into the campaign message
2. New-customer communication answers "Why make my first purchase this month?"; member-benefit bundles for existing customers answer "Why buy again or stock up this time?"
3. Choose different features of the same product for different Personas; do not send every product feature to every customer group at once

## Calculations and interpretation

Check gross margin and stacked offers; time limits, inventory, and benefits must be real, with no promise of guaranteed results

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Audience and monthly need | Use the supplied source, calculation, or explicit unknown |
| 2 | Persona pain points and desires | Use the supplied source, calculation, or explicit unknown |
| 3 | USP and supporting evidence | Use the supplied source, calculation, or explicit unknown |
| 4 | Complete main message | Use the supplied source, calculation, or explicit unknown |
| 5 | First-purchase or repeat-purchase reason | Use the supplied source, calculation, or explicit unknown |
| 6 | Actual offer conditions | Use the supplied source, calculation, or explicit unknown |
| 7 | Validation tasks | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-114-C05 | One item has two distinct uses**

Expected: List the uses and conditions separately; do not force a single match

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Campaign

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Consider consumers with active needs each month and bring campaign traffic to the campaign page for prompt conversion