Mk 105

---
name: mk-105
description: "Reusable campaign-page planning. Use when the task requires pages to reuse annually and items to update. Apply this method to the specified inputs and verify the deliverable"
---

# MK-105 | Reusable campaign-page planning

For a regular chat, upload `packs/mk-105.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Pages to reuse annually and items to update**

Historical seasonality can inform planning but does not guarantee recurrence; do not create paid schedules or publish without user approval

## Required inputs

Provide: Existing campaign page and URL, recurring campaign/event history, current theme, products, conditions and assets, tracking and links to preserve

## Method

1. Use the same campaign-page URL for monthly/annual recurring events so external content from different years points to the same page
2. Update the theme, products, and creative each year while keeping the URL where possible to build search and external-link assets
3. Product pages handle ongoing introductions; recurring campaign pages handle time-limited promotions and remarketing traffic. Keep their page tasks distinct

## Calculations and interpretation

Use actual brand data for campaign dates and high/low seasons; classroom schedules are not fixed market laws

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Goal | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Audience | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Plan/task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Evidence and assumptions | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Prerequisites | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Resources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Deliverables and acceptance | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Open issues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-105-C05 | The budget is unknown, but materials can be organized first**

Expected: Deliver the parts of the plan that do not depend on the budget first; do not require a complete questionnaire

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Annual

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Why learn to plan an annual schedule