Mk 104

---
name: mk-104
description: "Post-campaign continuation plan. Use when the task requires fulfillment, instruction, repeat purchases, and list organization. Apply this method to the specified inputs and verify the deliverable"
---

# MK-104 | Post-campaign continuation plan

For a regular chat, upload `packs/mk-104.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Fulfillment, instruction, repeat purchases, and list organization**

Historical seasonality can inform planning but does not guarantee recurrence; do not create paid schedules or publish without user approval

## Required inputs

Raw inputs: valid event orders, payment/shipping/refunds, usage issues/cycles, first/second purchases, actual offers, contact eligibility and historical reminder outcomes

## Method

1. Use valid orders/fulfillment to separate undelivered purchases, delivered items with use issues, first-time customers, repeat purchasers and noncontactable people. Pending/cancelled orders are not completed first purchases
2. Resolve fulfillment exceptions first, then service/education for use issues. Exclude ineligible marketing contacts. Repeat-purchase planning requires actual need and product conditions
3. Plan a second product for one-time customers using actual replenishment/use cycles or comparable historical intervals. Repeat purchasers move to their current use/benefit task. Seven days is a course example, not failure criteria for immature long-cycle products
4. Check demand, cost, stock and eligibility for offers/second products. Retain candidates addressing the same need; change/omit ones merely subsidizing normal purchases or failing costs/fulfillment. Without cycles, deliver supported state actions and original-order gaps rather than invented days
5. Deliver group state, timing evidence, education/service/repeat/stop action and window. Update for new shipping, refunds, second purchases or unsubscribes so obsolete first-repeat reminders end

## Calculations and interpretation

Match first-repeat outcomes to the same contactable one-time cohort and window with valid deduplicated second purchases. Apply original cancellation/refund rules and do not add reminder-recipient totals

Hypothetical check: on day seven an item is unshipped, so handle delivery rather than a repeat discount. Delivered but hard to use calls for education. A valid second order ends the first-repeat reminder

Decision rules authored by ThinkWithBlack on 2026-10-14; original course sources are retained below

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Goal | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Audience | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Plan/task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Evidence and assumptions | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Prerequisites | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Resources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Deliverables and acceptance | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Open issues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-104-C05 | The budget is unknown, but materials can be organized first**

Expected: Deliver the parts of the plan that do not depend on the budget first; do not require a complete questionnaire

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Annual

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Why learn to plan an annual schedule