Mk 103

---
name: mk-103
description: "Countdown-phase communication planning. Use when the task requires reminders based on real closing conditions. Apply this method to the specified inputs and verify the deliverable"
---

# MK-103 | Countdown-phase communication planning

For a regular chat, upload `packs/mk-103.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Reminders based on real closing conditions**

Historical seasonality can inform planning but does not guarantee recurrence; do not create paid schedules or publish without user approval

## Required inputs

Provide: Campaign goal, actual deadline, products/offers, evidence of quantity or stock limits, available prior high-intent audience and contact eligibility

## Method

1. Use countdown creative in the final three days; the course recommends updating countdown messages daily
2. Concentrate audiences with high-intent events such as VC and ATC accumulated earlier in the campaign into purchase-conversion efforts
3. Limited-time/limited-quantity messages must match real campaign deadlines and inventory; do not manufacture urgency

## Calculations and interpretation

Use actual brand data for campaign dates and high/low seasons; classroom schedules are not fixed market laws

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Goal | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Audience | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Plan/task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Evidence and assumptions | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Prerequisites | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Resources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Deliverables and acceptance | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Open issues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-103-C05 | The budget is unknown, but materials can be organized first**

Expected: Deliver the parts of the plan that do not depend on the budget first; do not require a complete questionnaire

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Annual

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Why learn to plan an annual schedule