Mk 102

---
name: mk-102
description: "Mid-campaign adjustment planning. Use when the task requires data checks, creative replacement, and adjustment conditions. Apply this method to the specified inputs and verify the deliverable"
---

# MK-102 | Mid-campaign adjustment planning

For a regular chat, upload `packs/mk-102.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Data checks, creative replacement, and adjustment conditions**

Historical seasonality can inform planning but does not guarantee recurrence; do not create paid schedules or publish without user approval

## Required inputs


Available raw records: daily campaign spend, order and conversion timestamps, creative versions, offer changes, and remaining budget

## Method Steps

1. Align daily spend, impressions, clicks, valid orders, conversion lag, creatives, and change logs within this campaign by offer, audience, and campaign stage. Even without a budget, identify supported creative or page issues
2. If tracking definitions or reporting maturity differ, rebuild comparable windows first. Pending orders do not establish deterioration. Repair a reproducible landing-page or checkout obstruction first
3. When creative response declines under the same audience, offer, and placement while post-click conversion remains stable, propose a comparison changing one creative element. Stable clicks with a downstream problem call for a landing or checkout change, not a wholesale creative replacement because total ROAS fell
4. If acquisition cost for a mature group exceeds the brand-provided limit, propose reducing or pausing that group. Maintain a group within the limit when fulfillment is available. Expansion additionally needs available funds, supply, and evidence about the cost of added traffic
5. Withdraw a cost-based reduction when recovered orders bring cost within the limit. Withdraw a fatigue diagnosis if tracking reconciliation alone explains the change. With no limit, report costs and conditional actions and ask only for the acceptable acquisition cost; do not invent an adjustment percentage

## Calculation and Interpretation

Acquisition cost = group spend / valid new customers in that group. With zero customers, report spend and zero purchases without dividing. Use observed historical conversion delays or the established evaluation window. In the plan field, specify maintain, repair, replace creative, or reduce, with its comparison

Check example (hypothetical): a 500 cost limit, 3,000 spend, and four mature new customers yield 750, supporting reduction. Reconciliation finds eight customers, yielding 375; withdraw the over-limit reduction and maintain if supply is available

Decision rules authored by ThinkWithBlack, 2026-10-14; original course sources remain below

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Goal | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Audience | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Plan/task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Evidence and assumptions | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Prerequisites | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Resources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Deliverables and acceptance | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Open issues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-102-C05 | The budget is unknown, but materials can be organized first**

Expected: Deliver the parts of the plan that do not depend on the budget first; do not require a complete questionnaire

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Annual

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Why learn to plan an annual schedule