Mk 101

---
name: mk-101
description: "Launch-phase task design. Use when the task requires traffic and conversion responsibilities at the start of sales. Apply this method to the specified inputs and verify the deliverable"
---

# MK-101 | Launch-phase task design

For a regular chat, upload `packs/mk-101.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Traffic and conversion responsibilities at the start of sales**

Historical seasonality can inform planning but does not guarantee recurrence; do not create paid schedules or publish without user approval

## Required inputs


Available raw records: launch offers and eligibility, inventory/capacity, checkout results, event/order reconciliation, contacts, and the available allowance

## Method Steps

1. Before opening, inspect real offer terms, expiry, inventory or service capacity, a checkout walkthrough, event/order reconciliation, and new-customer versus member eligibility. Confirm purchases from orders rather than event volume
2. Prepare opening assets and budget when the offer is fulfillable, checkout works, and list eligibility is identifiable. Direct the acquisition offer to eligible first buyers and member benefits to qualified members
3. Repair a failed required step before using that entry point. Contacts without messaging eligibility are not usable launch capacity. Asset preparation can proceed without a known budget
4. While results remain inside observed conversion lag, retain the approved test allowance and wait for reporting to mature. Mature costs above the acceptable limit support a reduction candidate; expansion requires acceptable cost plus additional supply and demand
5. Contract the affected plan when orders consume inventory, an offer expires, or the page fails again. Restore test eligibility after verified repair and restored capacity. Request the specific record affecting completion rather than asking the customer to classify the problem

## Calculation and Interpretation

Planned launch orders must fit fulfillment capacity and spending must fit the provided budget or loss cap. Without a cap, deliver assets, groups, and conditional costs rather than choosing spend. The course's emphasis on the first three days is not a spending deadline

Check example (hypothetical): eligible members and a valid offer encounter a checkout submission failure; repair checkout first. A successful retest finds only eight bundles available, so plan around eight rather than retaining the original 50-order plan

Decision rules authored by ThinkWithBlack, 2026-10-14; original course sources remain below

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Goal | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Audience | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Plan/task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Evidence and assumptions | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Prerequisites | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Resources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Deliverables and acceptance | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Open issues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-101-C05 | The budget is unknown, but materials can be organized first**

Expected: Deliver the parts of the plan that do not depend on the budget first; do not require a complete questionnaire

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Annual

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Why learn to plan an annual schedule