Mk 100

---
name: mk-100
description: "Warm-up phase task design. Use when the task requires arrangements for gathering needs, reminders, and education. Apply this method to the specified inputs and verify the deliverable"
---

# MK-100 | Warm-up phase task design

For a regular chat, upload `packs/mk-100.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Arrangements for gathering needs, reminders, and education**

Historical seasonality can inform planning but does not guarantee recurrence; do not create paid schedules or publish without user approval

## Required inputs

Raw inputs: event task, needed valid behavior, products/offers, list uses/eligibility, existing mechanisms, incentive/fulfillment costs, pages and processing capacity

## Method

1. Define the valid result needed during the event: attended booking, usable contact list, product-demand understanding or valid preorder. Purchase, VC, ATC and friend counts are not interchangeable results
2. Check each mechanism: bookings need slots/capacity; vouchers need actual sale/fulfillment and terms; questionnaires need decision-relevant responses; draws need real prizes, eligibility and usable follow-up. Exclude/fix unsupported mechanisms rather than choose preorders just for an event signal
3. Compare usable results, full costs and participation friction for the same task. High volume without usability/landing/capacity is not the top choice. With limited resources retain the candidate most directly supporting the event
4. Without outcomes give hypotheses, bounded input and quality checks; with data use matched valid results/costs to continue/change. Fix failed bookings/redemptions/usability first, regardless of registration totals
5. Deliver mechanism, reason, raw evidence, costs, follow-up and revision conditions. Rechoose for changed eligibility, quality, fulfillment or event purpose, without asking customers to preclassify a mechanism

## Calculations and interpretation

Valid-result rate is eligible usable deduplicated results/participants in the same cohort, undefined with no participants. Include prizes, actual discount burden, production, media and processing costs

Hypothetical check: the task is attended bookings. A draw brings 500 people without booked slots; a form yields 20 serviceable bookings, supporting the form. If slots are full, switch to a usable waitlist or defer rather than collect unfulfillable bookings

Decision rules authored by ThinkWithBlack on 2026-10-14; original course sources are retained below

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Goal | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Audience | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Plan/task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Evidence and assumptions | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Prerequisites | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Resources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Deliverables and acceptance | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Open issues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-100-C05 | The budget is unknown, but materials can be organized first**

Expected: Deliver the parts of the plan that do not depend on the budget first; do not require a complete questionnaire

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Annual

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Why learn to plan an annual schedule