Mk 098

---
name: mk-098
description: "Annual new-product sequencing. Use when the task requires progression among new products, bestsellers, and campaigns. Apply this method to the specified inputs and verify the deliverable"
---

# MK-098 | Annual new-product sequencing

For a regular chat, upload `packs/mk-098.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Progression among new products, bestsellers, and campaigns**

Historical seasonality can inform planning but does not guarantee recurrence; do not create paid schedules or publish without user approval

## Required inputs

New products and current bestsellers, launch conditions/dates, product and collaboration-packaging costs, production/sourcing timeline, campaign goal, stock and budget

## Method

1. Prioritize new-product launch dates that align with relevant industry holidays, recurring exhibitions, or the brand anniversary
2. A new product need not be 100% new; it may be an IP collaboration, seasonal packaging, or a new combination of existing products
3. Include production/purchasing costs for entirely new products and collaboration-packaging costs separately in the contribution margin assessment

## Calculations and interpretation

Use actual brand data for campaign dates and high/low seasons; classroom schedules are not fixed market laws

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Product/new-or-bestseller role | Use the supplied source, calculation, or explicit unknown |
| 2 | Campaign/dates | Use the supplied source, calculation, or explicit unknown |
| 3 | Launch conditions/prerequisites | Use the supplied source, calculation, or explicit unknown |
| 4 | Production, sourcing and packaging timeline | Use the supplied source, calculation, or explicit unknown |
| 5 | Product/collaboration costs | Use the supplied source, calculation, or explicit unknown |
| 6 | Stock/budget feasibility | Use the supplied source, calculation, or explicit unknown |
| 7 | Handoff relationship | Use the supplied source, calculation, or explicit unknown |
| 8 | Conflicts/adjustment conditions | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-098-A1 | New product sourcing completes after the planned campaign**

Expected: Flag the dependency conflict and revise the handoff date or retain the bestseller; do not call the new product launch-ready

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Annual

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Why learn to plan an annual schedule