Mk 097

---
name: mk-097
description: "Educational-traffic budget planning. Use when the task requires resource uses that build understanding before conversion. Apply this method to the specified inputs and verify the deliverable"
---

# MK-097 | Educational-traffic budget planning

For a regular chat, upload `packs/mk-097.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Resource uses that build understanding before conversion**

Historical seasonality can inform planning but does not guarantee recurrence; do not create paid schedules or publish without user approval

## Required inputs

Raw inputs: education task, original audience questions, content/pages, usable collected lists/events, production/media costs, total resources, downstream outcomes and affordable cap

## Method

1. Define who should understand what and the actual next action. Separate exposure, understanding evidence, valid lists and purchases. Preserve the specified task: no purchase does not invalidate an explanation-only task, and exposure is not a purchase
2. Read actual questions/content. Retain adequate assets; fix missing answers/actions first. For list-building verify collection, usability and the downstream task that will receive the list
3. List production, media and other costs against total resources, routine tasks and cash constraints. Defer unaffordable inputs or unsupported demand. Supported demand/landing warrants a bounded input with period/outcome, not a universal education percentage
4. Review the stated task: valid education/list results with affordable costs support continuation; low-quality lists or broken landing require changed topic/mechanism or fixes; exceeded limits stop the input. Conversion follow-up depends on observed demand and actual products/pages, not exposure count alone
5. Deliver costs, original question to validate, observation fields and continue/change/defer conditions. Rechoose with new customer questions, usability or downstream outcomes. Without outcomes, deliver a fillable plan without claiming achievement

## Calculations and interpretation

For list tasks, valid-list cost is total task cost/usable deduplicated records in the same period. Zero valid records means report spend and zero results. Do not impose this denominator on a different task

Hypothetical check: production/media cost 600 collects 100 records, but only 20 are task-valid and usable, giving cost 30. Verified eligibility of the other 80 changes cost to 6 and revises continuation against the specified target

Decision rules authored by ThinkWithBlack on 2026-10-14; original course sources are retained below

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Goal | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Audience | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Plan/task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Evidence and assumptions | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Prerequisites | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Resources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Deliverables and acceptance | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Open issues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-097-C05 | The budget is unknown, but materials can be organized first**

Expected: Deliver the parts of the plan that do not depend on the budget first; do not require a complete questionnaire

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Annual

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Why learn to plan an annual schedule