Mk 092

---
name: mk-092
description: "Annual marketing-event inventory. Use when the task requires a table of holidays, brand milestones, and launch events. Apply this method to the specified inputs and verify the deliverable"
---

# MK-092 | Annual marketing-event inventory

For a regular chat, upload `packs/mk-092.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **A table of holidays, brand milestones, and launch events**

Historical seasonality can inform planning but does not guarantee recurrence; do not create paid schedules or publish without user approval

## Required inputs

Provide: Annual goals, historical seasonality, brand events, capacity, and budget

## Method

1. First mark the brand's high/low seasons and important recurring annual activities
2. Recurring activities include anniversary promotions, industry holidays, exhibitions, and events the brand always joins or that regularly occur in the market
3. If the brand lacks experience, the course suggests external industry/e-commerce aggregate data; do not treat external averages as the brand's history

## Calculations and interpretation

Use actual brand data for campaign dates and high/low seasons; classroom schedules are not fixed market laws

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Date/phase | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Business task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Product and audience | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Deliverable | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Prerequisite dependencies | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Responsible role | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Resources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Acceptance criteria | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Method sources

Source file: 行銷策略實戰學程Day4-佈局獲利 × 節奏變現 × 轉單收割

Location: Annual

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1dq3xqYVUnWvUCpzZKI91yDDOzvkyG0uHy3EOsOjtItA/edit

English translation of source excerpt:

> Why learn to plan an annual schedule