Mk 089

---
name: mk-089
description: "Three-sided product-pricing check. Use when the task requires conflicts among cost, market, and willingness to pay. Apply this method to the specified inputs and verify the deliverable"
---

# MK-089 | Three-sided product-pricing check

For a regular chat, upload `packs/mk-089.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Conflicts among cost, market, and willingness to pay**

Products occurring in the same transaction do not establish psychological motives; a product pairing does not automatically prove cross-selling effectiveness

## Required inputs

Provide: SKU costs and target contribution, comparable market prices and channel conditions, audience willingness-to-pay or choice evidence, adjustable offers

## Method

1. Check three sides of pricing together: market prices/channels, the value the audience will pay for, and costs/contribution margin ratio
2. Starting from costs, calculate fixed/variable costs and break-even first, then find a market audience that accepts that value. No one is obliged to pay for the brand's high costs
3. Starting from the market, if the audience's willingness to pay is below the current cost structure, revisit cost/value allocation or change the product tier

## Calculations and interpretation

Product selections and next-need proposals are candidates; check inventory, gross margin, existing buyers, and sales data

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Product and offer | Use the supplied source, calculation, or explicit unknown |
| 2 | Cost and contribution | Use the supplied source, calculation, or explicit unknown |
| 3 | Comparable market prices and conditions | Use the supplied source, calculation, or explicit unknown |
| 4 | Willingness-to-pay evidence | Use the supplied source, calculation, or explicit unknown |
| 5 | Conflict among the three | Use the supplied source, calculation, or explicit unknown |
| 6 | Feasible options | Use the supplied source, calculation, or explicit unknown |
| 7 | Unknowns and next step | Use the supplied source, calculation, or explicit unknown |

## Method sources

Source file: 營業額提升主要關鍵（一）縱深橫寬產品/產品線企劃策略

Location: Product

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1lIddPByRFVZeT-TR3CSaL_lEKkpJRloL6JQBLg1fO50/edit

English translation of source excerpt:

> Product/product-line planning for depth and breadth