Mk 085

---
name: mk-085
description: "Expanding audiences for the same product. Use when the task requires new user groups to test for the same product. Apply this method to the specified inputs and verify the deliverable"
---

# MK-085 | Expanding audiences for the same product

For a regular chat, upload `packs/mk-085.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **New user groups to test for the same product**

Products occurring in the same transaction do not establish psychological motives; a product pairing does not automatically prove cross-selling effectiveness

## Required inputs

Provide: Product capabilities and limits, current audience and uses, customer/market need signals, stock and costs; records of new-use orders if available

## Method

1. List demonstrated capabilities, limitations and current uses
2. Find different uses in customer wording, service records or market questions, then identify possible roles without inferring identity from age or one purchase
3. Check whether the existing product can complete each job, required conditions and counterexamples; retain unmet needs
4. Prioritize by need evidence and supply capacity, specify observable validation, and check cost/outcomes when actual orders exist

## Calculations and interpretation

Product selections and next-need proposals are candidates; check inventory, gross margin, existing buyers, and sales data

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Product capabilities and evidence | Use the supplied source, calculation, or explicit unknown |
| 2 | Current use and audience | Use the supplied source, calculation, or explicit unknown |
| 3 | Candidate new use and role | Use the supplied source, calculation, or explicit unknown |
| 4 | Observed need signals | Use the supplied source, calculation, or explicit unknown |
| 5 | What the existing product can and cannot meet | Use the supplied source, calculation, or explicit unknown |
| 6 | Stock and contribution conditions | Use the supplied source, calculation, or explicit unknown |
| 7 | Validation question, method and revision condition | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-085-A1 | Customers use the product for another evidenced job**

Expected: Deliver a role/use candidate, limits and validation, not merely a lookalike audience

## Method sources

Source file: Meta廣告學程 105 有轉換是業績擴大的開始

Location: Expansion

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1RzfmYLhPsK23uxqxWbKji2-efsbJPGFs_tMzCRX56BM/edit

English translation of source excerpt:

> 105 Let Meta help expand sales