Mk 082

---
name: mk-082
description: "Planning knowledge-based entry points. Use when the task requires an entry point that answers questions before introducing products. Apply this method to the specified inputs and verify the deliverable"
---

# MK-082 | Planning knowledge-based entry points

For a regular chat, upload `packs/mk-082.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **An entry point that answers questions before introducing products**

Products occurring in the same transaction do not establish psychological motives; a product pairing does not automatically prove cross-selling effectiveness

## Required inputs

Provide: Original audience questions, observed SERP or service evidence, existing pages and supported products, candidate partners/traffic sources and their evidence

## Method

1. When the product line is insufficient, use knowledge products to qualify audiences first, then convert through remarketing ads
2. Knowledge products can include curated comparisons, Q&A articles, and event press releases. Choose sources and partners using actual SERP, customer-service, or similar data
3. Knowledge products aim to build a browsing audience with identifiable needs and connect it to relevant products, not merely acquire traffic

## Calculations and interpretation

Product selections and next-need proposals are candidates; check inventory, gross margin, existing buyers, and sales data

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Goal | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Audience | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Plan/task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Evidence and assumptions | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Prerequisites | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Resources | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Deliverables and acceptance | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Open issues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-082-C05 | The budget is unknown, but materials can be organized first**

Expected: Deliver the parts of the plan that do not depend on the budget first; do not require a complete questionnaire

## Method sources

Source file: 營業額提升主要關鍵（一）縱深橫寬產品/產品線企劃策略

Location: Product

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1lIddPByRFVZeT-TR3CSaL_lEKkpJRloL6JQBLg1fO50/edit

English translation of source excerpt:

> Product/product-line planning for depth and breadth