Mk 076

---
name: mk-076
description: "Product-line breadth inventory. Use when the task requires product-category coverage and gaps. Apply this method to the specified inputs and verify the deliverable"
---

# MK-076 | Product-line breadth inventory

For a regular chat, upload `packs/mk-076.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Product-category coverage and gaps**

Products occurring in the same transaction do not establish psychological motives; a product pairing does not automatically prove cross-selling effectiveness

## Required inputs

Provide: SKUs, product costs, customer groups, purchase records, and product lines

## Method

1. Product-line breadth examines whether the brand has different product categories that let the same shared audience continue buying as its needs change
2. Do not expect only repeated purchases of a single product; the brand can extend into other categories its audience needs
3. Each new category must still fit the shared audience and brand capabilities; do not expand arbitrarily just to add SKUs

## Calculations and interpretation

Product selections and next-need proposals are candidates; check inventory, gross margin, existing buyers, and sales data

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Product/role | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Need clues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Sales and gross margin | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Pairing or follow-on relationship | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Supply constraints | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Candidate approach | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Reason | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Method sources

Source file: 營業額提升主要關鍵（一）縱深橫寬產品/產品線企劃策略

Location: Product

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1lIddPByRFVZeT-TR3CSaL_lEKkpJRloL6JQBLg1fO50/edit

English translation of source excerpt:

> Product/product-line planning for depth and breadth