Mk 044

---
name: mk-044
description: "Search-hypothesis validation checklist. Use when the task requires interview, search-term, or page evidence needed for each hypothesis. Apply this method to the specified inputs and verify the deliverable"
---

# MK-044 | Search-hypothesis validation checklist

For a regular chat, upload `packs/mk-044.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Interview, search-term, or page evidence needed for each hypothesis**

Task stages are analytical categories, not a claim that every customer follows the same path

## Required inputs

Provide: The product or service, customers' own words, existing pages, and actions the company can support

## Method

1. List the hypotheses to validate for each need path: event, search phrase, intent, ad answer, page, and next step
2. Prioritize verification through interviews, search terms, customer-service records, and existing pages
3. Ask four self-check questions: Is the event specific? Does the search phrase sound natural? Do the ad, page, and action address the same question? Which part still lacks evidence?

## Calculations and interpretation

Search phrases and paths are planning hypotheses; check them against real search terms and evidence of how pages support the need

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Trigger event | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | The customer's current problem | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Available answer | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Supporting page/creative | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Gap | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Reasonable next step | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Basis | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-044-C05 | An ad promotes a service that the page does not explain**

Expected: Record a verifiable promise gap; do not immediately conclude it caused all abandonment

**MK-044-C06 | No verbatim customer statements are available**

Expected: Produce only a need map awaiting validation, not a claimed finding from actual research

## Method sources

Source file: Google Ads 第一堂｜看懂需求，才知道廣告怎麼接

Location: Hypothesis

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/15ZOg0pX_xikpdA3FwGEoCSVgWortvCnxSe4hz4ugizg/edit

English translation of source excerpt:

> Use a hypothetical dehumidifier example to explain the event, problem awareness, search, answer, and action