Mk 043

---
name: mk-043
description: "Identifying website gaps in supporting needs. Use when the task requires a list of missing or inadequate pages to address needs. Apply this method to the specified inputs and verify the deliverable"
---

# MK-043 | Identifying website gaps in supporting needs

For a regular chat, upload `packs/mk-043.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **A list of missing or inadequate pages to address needs**

Task stages are analytical categories, not a claim that every customer follows the same path

## Required inputs


Available raw records: ad/query promises, actual supply and service scope, pages, missing answers, and preparation dates

## Method Steps

1. Map each ad or query promise to actual products, service areas, inventory or capacity, page answers, and the next action. Distinguish an undocumented capability from a service the business cannot provide
2. Add a page when fulfillment is real and the missing answer can be ready before advertising. If an existing page serves only part of the need, narrow the ad promise to that part
3. Do not advertise a need the business cannot fulfill, a region it cannot serve, or an offer that cannot be ready in time. Writing a page does not create supply or service capacity
4. If the page answers the question but an interaction fails, specify the repair. If demand itself has no records, retain a hypothesis and request an original query or customer remark before planning a whole page system
5. Change a deferred demand segment to a test candidate only after fulfillment evidence and a usable page exist. Withdraw or narrow the promise when supply or service capacity disappears, even if the page is complete

## Calculation and Interpretation

For each need, deliver fulfillment scope, current destination, gap, add page/narrow promise/defer advertising, and restart condition. Compare actual readiness dates with required launch dates

Check example (hypothetical): Taipei installation exists but is missing from the page, so add the service answer. An ad then promises nationwide installation while service remains Taipei-only; narrow the promise rather than adding a nationwide page

Decision rules authored by ThinkWithBlack, 2026-10-14; original course sources remain below

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Need and evidence | Use the supplied source, calculation, or explicit unknown |
| 2 | Supported offering scope | Use the supplied source, calculation, or explicit unknown |
| 3 | Existing destination | Use the supplied source, calculation, or explicit unknown |
| 4 | Gap | Use the supplied source, calculation, or explicit unknown |
| 5 | Add page, narrow promise or hold advertising | Use the supplied source, calculation, or explicit unknown |
| 6 | Specific correction | Use the supplied source, calculation, or explicit unknown |
| 7 | Restart condition | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-043-C05 | One record meets opposing conditions**

Expected: Mark it contradictory or undetermined; do not arbitrarily assign the most common category

## Method sources

Source file: Google Ads 第一堂｜看懂需求，才知道廣告怎麼接

Location: Unable to support the need

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/15ZOg0pX_xikpdA3FwGEoCSVgWortvCnxSe4hz4ugizg/edit

English translation of source excerpt:

> If it is missing, mark: insufficient evidence / currently unsupported by the company