Mk 036

---
name: mk-036
description: "Interpreting four types of search intent. Use when the task requires intent classifications, supporting reasons, and uncertain items. Apply this method to the specified inputs and verify the deliverable"
---

# MK-036 | Interpreting four types of search intent

For a regular chat, upload `packs/mk-036.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Intent classifications, supporting reasons, and uncertain items**

Task stages are analytical categories, not a claim that every customer follows the same path

## Required inputs

Provide: The product or service, customers' own words, existing pages, and actions the company can support

## Method

1. Classify the literal search wording as informational, navigational, commercial investigation, or transactional
2. Informational searches seek understanding; navigational searches seek a specific destination; commercial investigation compares options; transactional searches indicate readiness to act
3. When literal wording is insufficient, mark "undetermined" and list the missing clues. These categories are not fields in the Google Ads interface

## Calculations and interpretation

Search phrases and paths are planning hypotheses; check them against real search terms and evidence of how pages support the need

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Unit of analysis | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Original clue | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Classification definition | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Classification result | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Support/counterexample | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Unknown | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Downstream use | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-036-C05 | One record meets opposing conditions**

Expected: Mark it contradictory or undetermined; do not arbitrarily assign the most common category

## Method sources

Source file: Google Ads 第一堂｜看懂需求，才知道廣告怎麼接

Location: Informational

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/15ZOg0pX_xikpdA3FwGEoCSVgWortvCnxSe4hz4ugizg/edit

English translation of source excerpt:

> Informational