Mk 032

---
name: mk-032
description: "Need-trigger event ideation. Use when the task requires a table of specific, observable candidate events. Apply this method to the specified inputs and verify the deliverable"
---

# MK-032 | Need-trigger event ideation

For a regular chat, upload `packs/mk-032.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **A table of specific, observable candidate events**

Hypotheses are useful but do not establish demographics or market share; do not fabricate interview content or customer experiences

## Required inputs

Provide: The product or service, customers' own words, existing pages, and actions the company can support

## Method

1. Identify only observable events that cause customers to start looking for a solution, such as something they see, hear, or are asked to handle
2. First ask what the person was doing before the event, then infer the most likely moment they begin searching
3. AI may organize candidate events, but do not mix in personality traits or directly substitute purchase reasons

## Calculations and interpretation

Search phrases and paths are planning hypotheses; check them against real search terms and evidence of how pages support the need

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Candidate event | Use the supplied source, calculation, or explicit unknown |
| 2 | State before the event | Use the supplied source, calculation, or explicit unknown |
| 3 | Observable evidence | Use the supplied source, calculation, or explicit unknown |
| 4 | Timing and search starting point | Use the supplied source, calculation, or explicit unknown |
| 5 | Potential problem | Use the supplied source, calculation, or explicit unknown |
| 6 | Counterexamples and unknowns | Use the supplied source, calculation, or explicit unknown |
| 7 | Validation data | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-032-A1 | A customer was told to move next week**

Expected: Record the observable notice and search timing, not an innate comparison-seeking personality

**MK-032-A2 | Only “values quality” is supplied**

Expected: Treat it as a preference clue; request an observable trigger rather than presenting an event

## Method sources

Source file: Google Ads 第一堂｜看懂需求，才知道廣告怎麼接

Location: Trigger event

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/15ZOg0pX_xikpdA3FwGEoCSVgWortvCnxSe4hz4ugizg/edit

English translation of source excerpt:

> Identify need-trigger events