Mk 026

---
name: mk-026
description: "Occasion-based scenario angles. Use when the task requires differences in needs for gifting, everyday use, and special occasions. Apply this method to the specified inputs and verify the deliverable"
---

# MK-026 | Occasion-based scenario angles

For a regular chat, upload `packs/mk-026.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Differences in needs for gifting, everyday use, and special occasions**

Hypotheses are useful but do not establish demographics or market share; do not fabricate interview content or customer experiences

## Required inputs

Provide: Product facts, existing customer data, surveys, or customer-service records

## Method

1. Use Occasion in T.P.O. to identify festivals, events, or life situations that increase the target audience's willingness to pay
2. Return to the annual planning table and connect the situation with product bundles, prices, and reasons for communication
3. The purpose of a scenario is to identify the value an audience prioritizes in that context, not to discount at every holiday

## Calculations and interpretation

Treat customer roles and motivations as hypotheses initially; do not establish someone's actual identity from a single purchase behavior

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Hypothesized group | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Buying/using role | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Trigger situation | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Tasks and concerns | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Supporting clues | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Counterexamples | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Items to validate | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 8 | Suitable message | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-026-C05 | An order contains maternity and baby products**

Expected: Do not immediately identify the buyer as a mother; separate the buying and using roles

**MK-026-C06 | Different clues support two situations**

Expected: Keep both candidates and request the data that would distinguish them

## Method sources

Source file: 營業額提升主要關鍵（一）縱深橫寬產品/產品線企劃策略

Location: Occasion

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1lIddPByRFVZeT-TR3CSaL_lEKkpJRloL6JQBLg1fO50/edit

English translation of source excerpt:

> Occasion