Mk 024

---
name: mk-024
description: "Time-based scenario angles. Use when the task requires a scenario question bank for usage times or seasons. Apply this method to the specified inputs and verify the deliverable"
---

# MK-024 | Time-based scenario angles

For a regular chat, upload `packs/mk-024.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **A scenario question bank for usage times or seasons**

Hypotheses are useful but do not establish demographics or market share; do not fabricate interview content or customer experiences

## Required inputs

Provide: Product facts, existing customer data, surveys, or customer-service records

## Method

1. List time/season contexts from actual usage records; mark unobserved contexts for testing
2. Write neutral questions for each context, such as when the respondent last encountered the need and what they were doing; ask about the event before choice or price
3. Specify recall period, single/multiple/open response and not-applicable options; derive options from evidence rather than assuming holidays cause purchases
4. Ask time-dependent willingness to pay separately with the same product and conditions; skip contexts never experienced

## Calculations and interpretation

Treat customer roles and motivations as hypotheses initially; do not establish someone's actual identity from a single purchase behavior

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Time or seasonal context | Use the supplied source, calculation, or explicit unknown |
| 2 | Actual question | Use the supplied source, calculation, or explicit unknown |
| 3 | Response format and options | Use the supplied source, calculation, or explicit unknown |
| 4 | Respondent and recall period | Use the supplied source, calculation, or explicit unknown |
| 5 | Distinction between need and price questions | Use the supplied source, calculation, or explicit unknown |
| 6 | Sources and hypotheses | Use the supplied source, calculation, or explicit unknown |
| 7 | Skip or follow-up conditions | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-024-A1 | Only summer usage records**

Expected: Draft summer-context questions; leave other seasons untested

## Method sources

Source file: 營業額提升主要關鍵（一）縱深橫寬產品/產品線企劃策略

Location: Time

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1lIddPByRFVZeT-TR3CSaL_lEKkpJRloL6JQBLg1fO50/edit

English translation of source excerpt:

> Time