Mk 022

---
name: mk-022
description: "Expanding scenarios with 5W1H. Use when the task requires a table of people, tasks, times, places, and reasons. Apply this method to the specified inputs and verify the deliverable"
---

# MK-022 | Expanding scenarios with 5W1H

For a regular chat, upload `packs/mk-022.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **A table of people, tasks, times, places, and reasons**

Hypotheses are useful but do not establish demographics or market share; do not fabricate interview content or customer experiences

## Required inputs

Provide: Product facts, existing customer data, surveys, or customer-service records

## Method

1. Use 5W1H to place the Persona in a short online-purchase story describing Who, When, Where, What, Why, and How
2. Base the story on known product information, USPs, values, motivations, and willingness-to-pay clues; do not invent a life history
3. Use the scenario story to support audience, creative, and page communication; do not treat it as real personal data

## Calculations and interpretation

Treat customer roles and motivations as hypotheses initially; do not establish someone's actual identity from a single purchase behavior

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Who | Use the supplied source, calculation, or explicit unknown |
| 2 | When | Use the supplied source, calculation, or explicit unknown |
| 3 | Where | Use the supplied source, calculation, or explicit unknown |
| 4 | What | Use the supplied source, calculation, or explicit unknown |
| 5 | Why | Use the supplied source, calculation, or explicit unknown |
| 6 | How | Use the supplied source, calculation, or explicit unknown |
| 7 | Evidence and unknowns for each item | Use the supplied source, calculation, or explicit unknown |
| 8 | Questions to validate | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-022-C05 | An order contains maternity and baby products**

Expected: Do not immediately identify the buyer as a mother; separate the buying and using roles

**MK-022-C06 | Different clues support two situations**

Expected: Keep both candidates and request the data that would distinguish them

## Method sources

Source file: 行銷策略實戰學程Day1-小眾就是大眾 × 精準 Persona × 數位資產

Location: Persona

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/11Jecvwonn6oA3y3zexPkNOv0iAJuL_7uqERiSNexjjw/edit

English translation of source excerpt:

> Niches form the mass market × precise Personas × digital assets