Mk 016

---
name: mk-016
description: "Persona candidate creation. Use when the task requires audience hypothesis cards that do not fabricate real identities. Apply this method to the specified inputs and verify the deliverable"
---

# MK-016 | Persona candidate creation

For a regular chat, upload `packs/mk-016.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Audience hypothesis cards that do not fabricate real identities**

Hypotheses are useful but do not establish demographics or market share; do not fabricate interview content or customer experiences

## Required inputs

Provide: Product facts, existing customer data, surveys, or customer-service records

## Method

1. A Persona includes at least a name, age, place of residence, occupation, income, three product-selection values, three purchase motivations, preferred brands/competitors, and a short 5W1H story
2. Confirm the three USPs, average order value, and purchase frequency first, then infer candidate Personas using willingness-to-pay clues
3. One product can have multiple Personas. AI outputs are candidates that must subsequently be checked against paid traffic and actual data

## Calculations and interpretation

Treat customer roles and motivations as hypotheses initially; do not establish someone's actual identity from a single purchase behavior

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Persona name | Use the supplied source, calculation, or explicit unknown |
| 2 | Age, residence, occupation and income | Use the supplied source, calculation, or explicit unknown |
| 3 | Three values | Use the supplied source, calculation, or explicit unknown |
| 4 | Three motivations | Use the supplied source, calculation, or explicit unknown |
| 5 | Preferred brands and competitors | Use the supplied source, calculation, or explicit unknown |
| 6 | Who, When, Where, What, Why and How | Use the supplied source, calculation, or explicit unknown |
| 7 | Source, hypothesis or unknown for each item | Use the supplied source, calculation, or explicit unknown |
| 8 | Validation tasks | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-016-C05 | An order contains maternity and baby products**

Expected: Do not immediately identify the buyer as a mother; separate the buying and using roles

**MK-016-C06 | Different clues support two situations**

Expected: Keep both candidates and request the data that would distinguish them

## Method sources

Source file: 行銷策略實戰學程Day1-小眾就是大眾 × 精準 Persona × 數位資產

Location: Persona

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/11Jecvwonn6oA3y3zexPkNOv0iAJuL_7uqERiSNexjjw/edit

English translation of source excerpt:

> Niches form the mass market × precise Personas × digital assets