Mk 014

---
name: mk-014
description: "Diagnosing unfocused selling points. Use when the task requires locations where copy departs from the core value and directions for revision. Apply this method to the specified inputs and verify the deliverable"
---

# MK-014 | Diagnosing unfocused selling points

For a regular chat, upload `packs/mk-014.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Locations where copy departs from the core value and directions for revision**

Separate features, benefits, and evidence; do not claim exclusivity without competitor data

## Required inputs

Provide: Text or page to review and its location, intended audience and focus, product facts and supporting evidence

## Method

1. If the USP could also apply to other products, identify a lack of focus in exclusivity
2. If the subjects in the copy are only the product and never the user, identify a lack of focus in personalization
3. If many selling points are stacked together without three main themes, return to narrowing them to three USPs. Do not force quantification when numbers are unavailable

## Calculations and interpretation

Use only verifiable product differences. Mark claims lacking evidence as needing support; do not generate fabricated evidence

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Original text and location | Use the supplied source, calculation, or explicit unknown |
| 2 | Intended focus and audience | Use the supplied source, calculation, or explicit unknown |
| 3 | Exclusivity, relevance, quantification or focus issue | Use the supplied source, calculation, or explicit unknown |
| 4 | Evidence | Use the supplied source, calculation, or explicit unknown |
| 5 | Revision direction | Use the supplied source, calculation, or explicit unknown |
| 6 | Revised text | Use the supplied source, calculation, or explicit unknown |
| 7 | Facts to confirm | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-014-C05 | The specification is true, but no industry comparison data is available**

Expected: Functional benefits may be proposed; do not claim the product is unique or number one

**MK-014-C06 | The information consists only of technical terms**

Expected: Explain their role under the known usage conditions first; do not invent unverified effects

## Method sources

Source file: Meta廣告學程 101 讓AI幫你投出廣告

Location: USP

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt:

> Help identify the product's USP (Unique Selling Proposition). This is also your first opportunity to communicate with the AI. It is good if it identifies the point, but if it does not get what you mean, make sure to tell it your thinking