Mk 013

---
name: mk-013
description: "Competitive advantage comparison. Use when the task requires a comparison of brand differences within the evidence available. Apply this method to the specified inputs and verify the deliverable"
---

# MK-013 | Competitive advantage comparison

For a regular chat, upload `packs/mk-013.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **A comparison of brand differences within the evidence available**

Separate features, benefits, and evidence; do not claim exclusivity without competitor data

## Required inputs

Provide: Product specifications, competitor differences, verifiable evidence, and intended customers

## Method

1. A USP should first help the role compare the product with what they currently use, their habitual solution, or other options they have considered
2. Describe only genuine product Advantages over alternatives; do not invent competitors' weaknesses
3. Without competitor/alternative information, list items to compare. Do not state "better than ordinary products" as a fact

## Calculations and interpretation

Use only verifiable product differences. Mark claims lacking evidence as needing support; do not generate fabricated evidence

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Factual feature | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Customer task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Tangible benefit | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Basis for comparison | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Suitable angle | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Lead/supporting/to investigate | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Reason | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-013-C05 | The specification is true, but no industry comparison data is available**

Expected: Functional benefits may be proposed; do not claim the product is unique or number one

**MK-013-C06 | The information consists only of technical terms**

Expected: Explain their role under the known usage conditions first; do not invent unverified effects

## Method sources

Source file: Meta廣告學程 101 讓AI幫你投出廣告

Location: USP

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt:

> Help identify the product's USP (Unique Selling Proposition). This is also your first opportunity to communicate with the AI. It is good if it identifies the point, but if it does not get what you mean, make sure to tell it your thinking