Mk 012

---
name: mk-012
description: "One-sentence brand positioning. Use when the task requires one sentence stating who it serves, what it solves, and how it differs. Apply this method to the specified inputs and verify the deliverable"
---

# MK-012 | One-sentence brand positioning

For a regular chat, upload `packs/mk-012.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **One sentence stating who it serves, what it solves, and how it differs**

Separate features, benefits, and evidence; do not claim exclusivity without competitor data

## Required inputs

Provide: Product specifications, competitor differences, verifiable evidence, and intended customers

## Method

1. At minimum, one-sentence positioning should let an outside reader understand who the brand is, what it does, whom it serves, and which topic it relates to
2. Go beyond an abstract slogan; include an identifiable category/service and its intended audience
3. Use the sentence as the core of consistency across platforms, adapting its length to each platform without changing the positioning

## Calculations and interpretation

Use only verifiable product differences. Mark claims lacking evidence as needing support; do not generate fabricated evidence

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Brand and category | Use the supplied source, calculation, or explicit unknown |
| 2 | Audience served | Use the supplied source, calculation, or explicit unknown |
| 3 | Problem addressed | Use the supplied source, calculation, or explicit unknown |
| 4 | Difference and evidence | Use the supplied source, calculation, or explicit unknown |
| 5 | Complete positioning sentence | Use the supplied source, calculation, or explicit unknown |
| 6 | Conditions and unknowns | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-012-C05 | The specification is true, but no industry comparison data is available**

Expected: Functional benefits may be proposed; do not claim the product is unique or number one

**MK-012-C06 | The information consists only of technical terms**

Expected: Explain their role under the known usage conditions first; do not invent unverified effects

## Method sources

Source file: SEO105_Off-page_GEO

Location: One sentence

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/1R3Q7M_pdyW1GbjDczTKK5ryfs5LrxGlNR5rjHpDjJUI/edit

English translation of source excerpt:

> One-sentence description