Mk 011

---
name: mk-011
description: "Social-role value proposition. Use when the task requires a draft connecting role identity with product value. Apply this method to the specified inputs and verify the deliverable"
---

# MK-011 | Social-role value proposition

For a regular chat, upload `packs/mk-011.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **A draft connecting role identity with product value**

Separate features, benefits, and evidence; do not claim exclusivity without competitor data

## Required inputs

Provide: Product specifications, competitor differences, verifiable evidence, and intended customers

## Method

1. Use social jobs in JTBD to answer "Can this affect how others see me or add value to my relationships?"
2. Connect social value to real roles and situations, such as giving a gift that reflects well on the giver or expressing taste. Do not invent nonexistent social recognition
3. Combine it with a functional job into a 1+1 value proposition so it is more than an image slogan

## Calculations and interpretation

Use only verifiable product differences. Mark claims lacking evidence as needing support; do not generate fabricated evidence

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Role and source | Use the supplied source, calculation, or explicit unknown |
| 2 | Social job | Use the supplied source, calculation, or explicit unknown |
| 3 | Functional job | Use the supplied source, calculation, or explicit unknown |
| 4 | Product value and evidence | Use the supplied source, calculation, or explicit unknown |
| 5 | Complete 1+1 value proposition | Use the supplied source, calculation, or explicit unknown |
| 6 | Evidence boundaries | Use the supplied source, calculation, or explicit unknown |
| 7 | Open questions | Use the supplied source, calculation, or explicit unknown |

## Verification cases

**MK-011-C05 | The specification is true, but no industry comparison data is available**

Expected: Functional benefits may be proposed; do not claim the product is unique or number one

**MK-011-C06 | The information consists only of technical terms**

Expected: Explain their role under the known usage conditions first; do not invent unverified effects

## Method sources

Source file: 行銷策略實戰學程Day1-小眾就是大眾 × 精準 Persona × 數位資產

Location: Value

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/11Jecvwonn6oA3y3zexPkNOv0iAJuL_7uqERiSNexjjw/edit

English translation of source excerpt:

> 6. Three values used to select a specific product