Mk 010

---
name: mk-010
description: "Emotional value proposition. Use when the task requires source-supported emotional benefits and communication boundaries. Apply this method to the specified inputs and verify the deliverable"
---

# MK-010 | Emotional value proposition

For a regular chat, upload `packs/mk-010.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **Source-supported emotional benefits and communication boundaries**

Separate features, benefits, and evidence; do not claim exclusivity without competitor data

## Required inputs

Provide: Product specifications, competitor differences, verifiable evidence, and intended customers

## Method

1. Use personal/emotional jobs in JTBD to answer "Can this make me feel better or help me avoid something unpleasant?"
2. Ground emotional value in specific everyday situations, such as peace of mind, comfort, or avoiding unpleasant cleaning, rather than a vague sense of happiness
3. Pair emotional benefits with functional jobs so the product's capabilities support them

## Calculations and interpretation

Use only verifiable product differences. Mark claims lacking evidence as needing support; do not generate fabricated evidence

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Factual feature | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Customer task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Tangible benefit | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Basis for comparison | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Suitable angle | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Lead/supporting/to investigate | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Reason | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-010-C05 | The specification is true, but no industry comparison data is available**

Expected: Functional benefits may be proposed; do not claim the product is unique or number one

**MK-010-C06 | The information consists only of technical terms**

Expected: Explain their role under the known usage conditions first; do not invent unverified effects

## Method sources

Source file: 行銷策略實戰學程Day1-小眾就是大眾 × 精準 Persona × 數位資產

Location: Value

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/11Jecvwonn6oA3y3zexPkNOv0iAJuL_7uqERiSNexjjw/edit

English translation of source excerpt:

> 6. Three values used to select a specific product