Mk 007

---
name: mk-007
description: "Turning features into customer benefits. Use when the task requires a feature, advantage, and benefit translation table. Apply this method to the specified inputs and verify the deliverable"
---

# MK-007 | Turning features into customer benefits

For a regular chat, upload `packs/mk-007.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **A feature, advantage, and benefit translation table**

Separate features, benefits, and evidence; do not claim exclusivity without competitor data

## Required inputs

Provide: Product specifications, competitor differences, verifiable evidence, and intended customers

## Method

1. Use FABE to turn a Feature into an Advantage, then into a Benefit the Persona actually cares about
2. A Benefit must describe a specific gain or change for the role, not simply restate the feature with synonyms
3. Add Evidence last to build trust; without evidence, do not present the Benefit as a verified effect

## Calculations and interpretation

Use only verifiable product differences. Mark claims lacking evidence as needing support; do not generate fabricated evidence

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Factual feature | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 2 | Customer task | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 3 | Tangible benefit | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 4 | Basis for comparison | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 5 | Suitable angle | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 6 | Lead/supporting/to investigate | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |
| 7 | Reason | Use source evidence, an intermediate method result, or an explicit unknown; do not invent information |

## Verification cases

**MK-007-C05 | The specification is true, but no industry comparison data is available**

Expected: Functional benefits may be proposed; do not claim the product is unique or number one

**MK-007-C06 | The information consists only of technical terms**

Expected: Explain their role under the known usage conditions first; do not invent unverified effects

## Method sources

Source file: Meta廣告學程 101 讓AI幫你投出廣告

Location: FABE

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt:

> Use the GPT-Persona tool and GPT-FABE copywriting tool to test what the person wants to hear