Mk 003

---
name: mk-003
description: "Compare an existing selling point with product facts and competitor evidence. Use for “Could a competitor make the same claim?” Delivers a uniqueness comparison and evidence gaps for an existing claim"
---

# MK-003 | Selling-point distinctiveness check

For a regular chat, upload `packs/mk-003.md`. It includes the shared rules, this method, and required references

## Purpose

This skill delivers: **A comparison of generic slogans and genuine differences**

Separate features, benefits, and evidence; do not claim exclusivity without competitor data

## Required inputs

Provide: Product specifications, competitor differences, verifiable evidence, and intended customers

## Method

1. Check the USP from the course material's three angles: exclusivity, personalization, and quantification
2. If the same USP also fits other products, judge it insufficiently distinctive
3. Quantification may use only genuine, provable numbers; do not invent data to make the claim more persuasive

## Calculations and interpretation

Use only verifiable product differences. Mark claims lacking evidence as needing support; do not generate fabricated evidence

## Required output fields

| Order | Field | How to complete |
|---:|---|---|
| 1 | Original claim | Use the supplied source, calculation, or explicit unknown |
| 2 | Exclusivity check | Use the supplied source, calculation, or explicit unknown |
| 3 | Personal relevance check | Use the supplied source, calculation, or explicit unknown |
| 4 | Quantification check | Use the supplied source, calculation, or explicit unknown |
| 5 | Generic slogan portion | Use the supplied source, calculation, or explicit unknown |
| 6 | Supported difference and source | Use the supplied source, calculation, or explicit unknown |
| 7 | Rewritten claim | Use the supplied source, calculation, or explicit unknown |
| 8 | Open conditions | Use the supplied source, calculation, or explicit unknown |

## Activation conditions and full question scope

Use this skill directly when the user wants to assess an existing selling point, USP, or differentiation claim and receive a comparison of generic slogans with verifiable differences. First obtain the claim, product facts, intended customers, and readable competitor information. Even with insufficient competitor data, identify generic wording; leave exclusivity pending verification

If "How do we beat competitors?" or "Find our market positioning from scratch" also involves market research, new-product opportunities, customer-review collection, or competitive strategy, check the capability needed for each part. Checking a single claim does not complete the whole question. If the user merely mentions a competitor's name, first establish whether they actually want an existing claim checked

## Verification cases

**MK-003-C05 | The specification is true, but no industry comparison data is available**

Expected: Functional benefits may be proposed; do not claim the product is unique or number one

**MK-003-C06 | The information consists only of technical terms**

Expected: Explain their role under the known usage conditions first; do not invent unverified effects

## Method sources

Source file: Meta廣告學程 101 讓AI幫你投出廣告

Location: USP

Source basis: extracted from course materials

Source URL: https://docs.google.com/presentation/d/19GaScd4rGE8V4iqPfemeK8-QAwbSIeOKGpB5OwwTMlo/edit

English translation of source excerpt:

> Help identify the product's USP (Unique Selling Proposition). This is also your first opportunity to communicate with the AI. It is good if it identifies the point, but if it does not get what you mean, make sure to tell it your thinking