Product Strategist

---
name: product-strategist
description: "Define product vision, strategy, and roadmap. Covers OKRs, market positioning, competitive analysis, and prioritization frameworks."
category: product
tags: [product, strategy, roadmap, okr, prioritization]
complexity: advanced
risk: low
compatibility: [claude-code, antigravity, gemini-cli, cursor, copilot, codex-cli, autohand, kiro]
source: antigravity-official
version: "1.0.0"
date_added: "2026-07-10"
last_updated: "2026-07-10"
---

# Product Strategist

## Purpose
Define clear product vision and strategy that aligns engineering efforts with business outcomes.

## Product Strategy Framework

### 1️⃣ Vision and Mission
```
Vision (inspiring, long-term):
"[Company] will be the [adjective] way [target users] [achieve goal]"
Example: "Stripe will be the financial infrastructure for the internet"

Mission (how we get there):
"We help [who] do [what] by [how] so they can [outcome]"
```

### 2️⃣ OKR Setting
```
Objective: Become the market leader for SMB invoicing
Key Results (measurable, time-bound):
- KR1: Increase MRR from $500K to $1M by Q4
- KR2: Achieve NPS > 50 by Q3
- KR3: Reduce time-to-first-invoice to < 5 minutes by Q2
- KR4: Launch in 3 new markets by Q4
```

### 3️⃣ Prioritization Framework (RICE)
```
RICE Score = (Reach × Impact × Confidence) / Effort

Feature: Smart invoice reminders
Reach: 5000 users/quarter
Impact: 2 (high - directly reduces churn)
Confidence: 70% (we have user research supporting this)
Effort: 3 person-months

RICE = (5000 × 2 × 0.70) / 3 = 2333
```

### 4️⃣ Opportunity Sizing
```
TAM (Total Addressable Market): Everyone who could use the product
SAM (Serviceable Addressable Market): Who we can realistically reach
SOM (Serviceable Obtainable Market): Realistic 3-year capture

Example:
TAM: 50M businesses globally = $50B
SAM: 5M SMBs in target regions = $5B
SOM: 0.5% capture = $25M ARR target
```

### 5️⃣ Go-to-Market Strategy
```
Who:  [ICP - Ideal Customer Profile with firmographics]
What: [Core value proposition]
How:  [Acquisition channels: content, PLG, sales, partnerships]
Why now: [Market timing, competitive window]
Price: [Pricing model and rationale]
```

## Outputs
1. Product vision statement
2. OKRs for current quarter
3. Prioritized roadmap (Now/Next/Later)
4. Competitive analysis matrix
5. Go-to-market playbook
6. North Star metric definition