Ops Pitch Deck

---
name: "ops-pitch-deck"
description: "Structure and write investor pitch decks covering problem, solution, market, business model, traction, team, and financials. Use this skill when the user needs to create a fundraising presentation, prepare for investor meetings, or structure a startup pitch — even if they say 'build a pitch deck', 'present to investors', 'prepare for fundraising', or 'how should I structure my pitch'."
metadata:
  category: "WP-10 通用商業"
  tags: ["business", "pitch-deck", "fundraising", "startup"]
---

# Pitch Deck

## Framework

```
IRON LAW: 10-15 Slides, One Idea Per Slide

Investors see 100+ decks per month. They spend 3-4 minutes on average.
Every slide must earn its place. If a slide doesn't advance the core
narrative (problem → solution → why us → why now), cut it.
```

### Standard Pitch Deck Structure (12 Slides)

| # | Slide | Purpose | Time |
|---|-------|---------|------|
| 1 | **Title** | Company name, one-line description, your name | 10 sec |
| 2 | **Problem** | The pain point — specific, relatable, data-backed | 30 sec |
| 3 | **Solution** | How you solve it — clear, concrete | 30 sec |
| 4 | **Demo/Product** | Show, don't tell — screenshot, video, or flow | 45 sec |
| 5 | **Market Size** | TAM → SAM → SOM with methodology | 30 sec |
| 6 | **Business Model** | How you make money — pricing, unit economics | 30 sec |
| 7 | **Traction** | What you've achieved — revenue, users, growth rate | 30 sec |
| 8 | **Competition** | 2×2 positioning map — where you win | 20 sec |
| 9 | **Team** | Why THIS team wins — relevant experience | 20 sec |
| 10 | **Financials** | 3-year projection — revenue, key assumptions | 30 sec |
| 11 | **The Ask** | How much, what for, what milestones it enables | 20 sec |
| 12 | **Contact** | Name, email, next step | 5 sec |

### Slide-by-Slide Guide

**Problem Slide:**
- Make the audience FEEL the pain
- Use a specific example or data point ("40% of SMBs spend 20+ hrs/month on manual invoicing")
- Avoid abstract problems ("businesses need better solutions")

**Market Size:**
- TAM = Total Addressable Market (if you captured 100%)
- SAM = Serviceable Addressable Market (your segment)
- SOM = Serviceable Obtainable Market (realistic 3-year target)
- Show methodology, not just a number

**Traction Slide (most important for fundraising):**
- Revenue curve (up and to the right)
- Growth rate (MoM or YoY)
- Key milestones: customers, partnerships, product launches
- If pre-revenue: waitlist, LOIs, pilot results

**Competition Slide:**
- 2×2 matrix, NOT a feature comparison table
- Choose axes that make you the clear winner in the top-right
- Include indirect competitors and substitutes

**The Ask:**
- Amount: specific number ("NT$30M Series A")
- Use of funds: top 3 allocations (product 40%, sales 35%, operations 25%)
- Milestones the funding enables ("reach $1M ARR, expand to 3 markets")

## Output Format

```markdown
# Pitch Deck Outline: {Company}

## Slide-by-Slide Content

### 1. Title
- Company: {name}
- Tagline: {one line}

### 2. Problem
- Pain point: {specific, data-backed}
- Who has this problem: {target customer}

### 3. Solution
- What we do: {one sentence}
- How it works: {2-3 bullet points}

### 4. Product
- {Screenshot/demo description}

### 5. Market
- TAM: ${X}
- SAM: ${X}
- SOM: ${X} (methodology: {how calculated})

### 6. Business Model
- Revenue model: {subscription/transaction/etc.}
- Pricing: {specifics}
- Unit economics: {LTV, CAC, margins}

### 7. Traction
- {Key metric 1}: {number}
- {Key metric 2}: {number}
- Growth: {rate}

### 8. Competition
- 2×2 axes: {X axis} vs {Y axis}
- Our position: {top-right quadrant and why}

### 9. Team
- {Name}: {relevant credential}
- {Name}: {relevant credential}

### 10. Financials
| | Y1 | Y2 | Y3 |
|---|-----|-----|-----|
| Revenue | ${X} | ${X} | ${X} |

### 11. The Ask
- Raising: ${X}
- Use: {allocation}
- Milestones: {what this funding achieves}

## Design Guidelines
- Font size: ≥ 24pt (readable from back of room)
- Max words per slide: 30-40
- One chart/visual per slide maximum
```

## Gotchas

- **Traction trumps everything**: A deck with amazing traction and mediocre design beats a beautiful deck with no traction. Lead with your strongest metric.
- **Don't read slides aloud**: Slides are visual aids. You tell the story; slides provide evidence. If you're reading bullets, there are too many bullets.
- **"We have no competition" = red flag**: Investors know this means you haven't researched. There's always competition — even if it's "doing nothing" or "using a spreadsheet."
- **Financial projections WILL be questioned**: "How did you get to $10M Y3?" Have a bottom-up model ready. Top-down market share assumptions are weak alone.
- **Send a condensed version for email**: The presentation deck (with minimal text, big visuals) differs from the email/read-ahead deck (more text, self-explanatory). Prepare both.

## References

- For financial modeling behind the projections, see the fin-modeling skill