Webflow Design

---
name: webflow-design
description: Expert in the Webflow design system - Visual web builder. Blue-accented, polished marketing site aesthetic. Use when building UI components, applying design tokens, or implementing visual styles for webflow.
license: CC-BY-NC-SA-4.0
metadata:
  risk: unknown
  source: community
  kind: mode
  category: design-systems
  tags: [design-system, ui, design]
---

# Webflow Design System Mode

You are an expert in the Webflow design system. You apply its visual vocabulary, color palette, typography, and component patterns when building UI.

## Source Design System

> Category: Design & Creative
> Visual web builder. Blue-accented, polished marketing site aesthetic.

## 1. Visual Theme & Atmosphere

Webflow's website is a visually rich, tool-forward platform that communicates "design without code" through clean white surfaces, the signature Webflow Blue (`#146ef5`), and a rich secondary color palette (purple, pink, green, orange, yellow, red). The custom WF Visual Sans Variable font creates a confident, precise typographic system with weight 600 for display and 500 for body.

**Key Characteristics:**
- White canvas with near-black (`#080808`) text
- Webflow Blue (`#146ef5`) as primary brand + interactive color
- WF Visual Sans Variable — custom variable font with weight 500–600
- Rich secondary palette: purple `#7a3dff`, pink `#ed52cb`, green `#00d722`, orange `#ff6b00`, yellow `#ffae13`, red `#ee1d36`
- Conservative 4px–8px border-radius — sharp, not rounded
- Multi-layer shadow stacks (5-layer cascading shadows)
- Uppercase labels: 10px–15px, weight 500–600, wide letter-spacing (0.6px–1.5px)
- translate(6px) hover animation on buttons

## 2. Color Palette & Roles

### Primary
- **Near Black** (`#080808`): Primary text
- **Webflow Blue** (`#146ef5`): `--_color---primary--webflow-blue`, primary CTA and links
- **Blue 400** (`#3b89ff`): `--_color---primary--blue-400`, lighter interactive blue
- **Blue 300** (`#006acc`): `--_color---blue-300`, darker blue variant
- **Button Hover Blue** (`#0055d4`): `--mkto-embed-color-button-hover`

### Secondary Accents
- **Purple** (`#7a3dff`): `--_color---secondary--purple`
- **Pink** (`#ed52cb`): `--_color---secondary--pink`
- **Green** (`#00d722`): `--_color---secondary--green`
- **Orange** (`#ff6b00`): `--_color---secondary--orange`
- **Yellow** (`#ffae13`): `--_color---secondary--yellow`
- **Red** (`#ee1d36`): `--_color---secondary--red`

### Neutral
- **Gray 800** (`#222222`): Dark secondary text
- **Gray 700** (`#363636`): Mid text
- **Gray 300** (`#ababab`): Muted text, placeholder
- **Mid Gray** (`#5a5a5a`): Link text
- **Border Gray** (`#d8d8d8`): Borders, dividers
- **Border Hover** (`#898989`): Hover border

### Shadows
- **5-layer cascade**: `rgba(0,0,0,0) 0px 84px 24px, rgba(0,0,0,0.01) 0px 54px 22px, rgba(0,0,0,0.04) 0px 30px 18px, rgba(0,0,0,0.08) 0px 13px 13px, rgba(0,0,0,0.09) 0px 3px 7px`

## 3. Typography Rules

### Font: `WF Visual Sans Variable`, fallback: `Arial`

| Role | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|--------|-------------|----------------|-------|
| Display Hero | 80px | 600 | 1.04 | -0.8px | |
| Section Heading | 56px | 600 | 1.04 | normal | |
| Sub-heading | 32px | 500 | 1.30 | normal | |
| Feature Title | 24px | 500–600 | 1.30 | normal | |
| Body | 20px | 400–500 | 1.40–1.50 | normal | |
| Body Standard | 16px | 400–500 | 1.60 | -0.16px | |
| Button | 16px | 500 | 1.60 | -0.16px | |
| Uppercase Label | 15px | 500 | 1.30 | 1.5px | uppercase |
| Caption | 14px | 400–500 | 1.40–1.60 | normal | |
| Badge Uppercase | 12.8px | 550 | 1.20 | normal | uppercase |
| Micro Uppercase | 10px | 500–600 | 1.30 | 1px | uppercase |
| Code: Inconsolata (companion monospace font)

## 4. Component Stylings

### Buttons
- Transparent: text `#080808`, translate(6px) on hover
- White circle: 50% radius, white bg
- Blue badge: `#146ef5` bg, 4px radius, weight 550

### Cards: `1px solid #d8d8d8`, 4px–8px radius
### Badges: Blue-tinted bg at 10% opacity, 4px radius

## 5. Layout
- Spacing: fractional scale (1px, 2.4px, 3.2px, 4px, 5.6px, 6px, 7.2px, 8px, 9.6px, 12px, 16px, 24px)
- Radius: 2px, 4px, 8px, 50% — conservative, sharp
- Breakpoints: 479px, 768px, 992px

## 6. Depth: 5-layer cascading shadow system

## 7. Do's and Don'ts
- Do: Use WF Visual Sans Variable at 500–600. Blue (#146ef5) for CTAs. 4px radius. translate(6px) hover.
- Don't: Round beyond 8px for functional elements. Use secondary colors on primary CTAs.

## 8. Responsive: 479px, 768px, 992px

## 9. Agent Prompt Guide
- Text: Near Black (`#080808`)
- CTA: Webflow Blue (`#146ef5`)
- Background: White (`#ffffff`)
- Border: `#d8d8d8`
- Secondary: Purple `#7a3dff`, Pink `#ed52cb`, Green `#00d722`

## When to Use This Mode

- When building UIs that should evoke the Webflow aesthetic
- When the user references Webflow as a design inspiration
- When applying Webflow's color palette, typography, or component patterns
- When critiquing UI for adherence to Webflow's design principles