Retention Expansion Churn Risk Signal System

---
name: retention-expansion-churn-risk-signal-system
description: "Leading indicators, health scores, and intervention triggers acting before renewal panic."
---
# Build a churn-risk signal system

> Leading indicators, health scores, and intervention triggers acting before renewal panic.

**Track:** 🤝 Sales & Customer Success · **Domain:** Retention & Expansion · **Level:** advanced · **~35 min**

**Who this is for:** Account Executives, Customer Success Managers, Sales Engineers, Founders Selling

## When to Use This Skill

Leading indicators, health scores, and intervention triggers acting before renewal panic.
Use it whenever a matching task appears in conversation — the agent loads these instructions on demand.

## Steps

1. Interview churned customers; extract 5 leading behavioral signals
2. Weight signals into transparent health score (usage depth, support tone, champions leaving)
3. Set intervention playbook per risk tier with owners and SLAs
4. Trigger executive outreach on champion-departure signal specifically
5. Measure save-rate per intervention type; prune theater
6. Feed outcomes back into score weights quarterly

## Common Pitfalls

- Black-box scores CSMs don't trust or use
- Renewal-week scramble replacing year-round signals

## Commands

**Install with skills CLI**
```bash
npx skills add aniruddhaadak80/skills --skill retention-expansion-churn-risk-signal-system
```

**Install globally**
```bash
npx skills add aniruddhaadak80/skills --skill retention-expansion-churn-risk-signal-system -g
```

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Part of [aniruddhaadak80/skills](https://github.com/aniruddhaadak80/skills) · Browse all at https://skills.sh/aniruddhaadak80/skills