Lifecycle Campaigns Lifecycle Email Flows

---
name: lifecycle-campaigns-lifecycle-email-flows
description: "Onboarding, activation, retention, win-back sequences triggered by behavior not calendars alone."
---
# Architect lifecycle email flows that respect inboxes

> Onboarding, activation, retention, win-back sequences triggered by behavior not calendars alone.

**Track:** 📣 Marketing & Growth · **Domain:** Lifecycle & Campaigns · **Level:** intermediate · **~35 min**

**Who this is for:** Growth Marketers, Content Strategists, Lifecycle Marketers, Founders

## When to Use This Skill

Onboarding, activation, retention, win-back sequences triggered by behavior not calendars alone.
Use it whenever a matching task appears in conversation — the agent loads these instructions on demand.

## Steps

1. Map triggers to behavioral milestones (signed up, invited team, went quiet)
2. Onboarding sequence drives to ONE activation action per email
3. Branch content by role/use-case data already collected
4. Sunset rules: disengage non-openers after N touches to protect deliverability
5. Win-back offers differ from onboarding offers — test separately
6. Review flow metrics monthly: open→click→conversion per step

## Common Pitfalls

- Daily nurture cadence training people to unsubscribe
- One generic drip pretending all users are identical

## Commands

**Install with skills CLI**
```bash
npx skills add aniruddhaadak80/skills --skill lifecycle-campaigns-lifecycle-email-flows
```

**Install globally**
```bash
npx skills add aniruddhaadak80/skills --skill lifecycle-campaigns-lifecycle-email-flows -g
```

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Part of [aniruddhaadak80/skills](https://github.com/aniruddhaadak80/skills) · Browse all at https://skills.sh/aniruddhaadak80/skills