Who Our Good Customers Look Like

---
name: who-our-good-customers-look-like
description: Use whenever you are picking, sorting, scoring or cutting companies — enriching a list, qualifying an inbound lead, researching before a call, deciding who to chase. Read this before you decide who is worth someone's time, so the answer comes back sorted by who to call rather than alphabetically.
license: Apache-2.0
compatibility: ">=1.0"
metadata:
  display_name: Who our good customers look like
  author: Alfera
  triggers:
    - which of these are worth calling
    - enrich this list
    - is this a good fit
    - should we chase this one
---

# Who our good customers look like

This is the workspace's own definition of a good customer. Fill it in once; every job that
touches companies gets sharper.

## Fill this in

Replace each line. Keep it short — this gets read on every relevant turn, so length costs you.

```
Best fit          <size band> · <what makes them ours> · <where>
Signs off         <the two or three titles who actually decide>
Worth a call when <the events that mean now, not someday>
Not for us        <who to cut, and the one-line reason>
```

`references/filled-example.md` has one filled in, to copy the shape from.

## How to use it

- When you rank a list, rank by fit against **Best fit**, not by size and not alphabetically.
- When you cut something, say which **Not for us** line cut it. A cut without a reason reads as a
  mistake and someone will put it back.
- When you write a "why now", prefer the events under **Worth a call when**. Anything else is a
  fact about the company, not a reason to call it.
- When a company matches nothing here, say so plainly rather than stretching a match.

## The part people skip

**Not for us** does most of the work. Knowing who you are not for is what stops a list being
noise. Write at least two lines there, each with the reason — "under 50 staff: nobody owns the
process yet" is useful; "too small" is not.