Elevate

---
name: elevate
description: Elevate an existing landing page toward Awwwards level — read the project, gap-analysis against the anatomy checklist, prioritized plan gate, apply approved items, mandatory verify. Use when the user wants an existing page improved ("/award-craft:elevate [path]"). Not for building from scratch (use craft).
---

# Elevate — orchestrator

## 0. Preflight — identical to craft (see ${CLAUDE_PLUGIN_ROOT}/skills/craft/SKILL.md §0).

## 1. Read the project
Stack (confirm Next.js — if not, report that v0.1 only supports the fixed
stack and stop); sections; existing animations (GSAP? Lenis? CSS?); existing
DESIGN.md/PRODUCT.md or brand source (same resolution as craft §1).
Detect the mode: **Preserve** (modernize without breaking identity) or
**Overhaul** (new visuals, preserve content). State it in the gap-analysis.

## 2. Gap-analysis
Score the current page against the Awwwards anatomy checklist
(${CLAUDE_PLUGIN_ROOT}/skills/direction/references/awwwards-rubric.md) + run
impeccable's audit + its detector once over the target:
`node <impeccable-base>/scripts/detect.mjs --json <target>` (base dir resolved
in preflight). Consume its findings instead of re-deriving them; anything it
already reports is a fix item, not a new observation.
Output: what it has / what is missing / what is wrong (with file:line refs).
Also score the copy: hero tests, arc coherence, banned language, micro-copy
(see `${CLAUDE_PLUGIN_ROOT}/skills/direction/references/copywriting.md`).
Copy rewrites are a modernization lever — place them with typography (highest
lift, lowest risk).

## 3. Elevation plan → GATE
Prioritized items (impact vs effort), each: what changes, which recipe
applies, expected checklist deltas. ═══ STOP: human picks items ═══
**Overhaul mode only:** offer the comp round with the plan — three rendered
compositions of the new first viewport (~3 credits, priced with `get_cost`),
so the human approves a composition instead of a description. Follow
${CLAUDE_PLUGIN_ROOT}/skills/direction/references/comps.md; elevate never
invokes direction, so run it here. Preserve mode does not comp: the incumbent
composition is the reference, and rendering alternatives invites a redesign
nobody asked for.

## 4. Apply approved items using ${CLAUDE_PLUGIN_ROOT}/skills/build-recipes (same rules).
Apply modernization levers in this order (highest lift / lowest risk first):
typography refresh + copy rewrites (headline/CTA/banned language — same tier:
highest lift, lowest risk) → spacing & rhythm → color recalibration → motion
layer → hero and key-section recomposition → full block replacement (last resort).
Never silently change slugs, nav labels, form field names, or legal copy.
Token changes land in DESIGN.md's YAML frontmatter (normative) and, when they
touch motion/shadows/breakpoints, in `.impeccable/design.json` — see the
"On approval" section of ${CLAUDE_PLUGIN_ROOT}/skills/direction/SKILL.md. Never
silently overwrite a DESIGN.md written by impeccable.
If the approved items require new assets, the same credit ceiling rule
applies — propose the ceiling with the elevation plan and stop before
exceeding it. If any of them is a VIDEO asset, price the tier menu with
`get_cost` and present it with the elevation plan exactly as Pass-1 item 9 of
${CLAUDE_PLUGIN_ROOT}/skills/direction/SKILL.md prescribes; elevate never
invokes direction, so the menu has to be run here or the tier gets picked by
an agent instead of the human.
(Lever order distilled from taste-skill, MIT.)

## 5. Verify — invoke skill verify. Mandatory.

## 6. Report: antes/después — checklist score before vs after, screenshots
side by side, remaining gaps for a future pass.